Rebirth of the Teaching Machine through the Seduction of Data Analytics: This Time It's Personal

  • Phill Mc Rae


Postcard from the World’s Fair in Paris ~ Circa 1899 A Futuristic
Image of Learning ‘At School in the Year 2000’ Image
Source via Wikimedia Commons.

It is easy to be seduced by a vision of computers delivering
only what we want, when, and how we want it customized.
The marketing mantra from media conglomerates
to banks is that of 24/7 services at any time, in any place or
at any pace. Many governments have in turn adopted this
language in an eagerness to reduce costs with business-like
customization and streamlined workforce productivity - all
with the expectation that a flexible education system will
also be more efficient and (cost) effective.

Biografía del autor/a

Phill Mc Rae
This is an edited version of the article by Phil McRae.
The full text and references in English are on his website at